Beyond Mind Games The Marketing of Power of Psychographics


Beyond Mind Games The Marketing of Power of Psychographics Written for the layperson this is the first book to demystify psychographics making this powerful tool accessible to statisticians and non statisticians alike Loaded with real life examples of applied psychographic research this authoritative text is both interesting and fun to read You'll learn about The history and evolution of psychographic research Attitudes and feelings that cause consumers to bond to brands How segmentation schemes were developed and how they are used Gathering information through surveys focus groups observation and psychological techniues The marketing implications of psychographics for manufacturers retailers advertisers and local national and international marketers The pitfalls of psychographic analysis Combining psychographics with other information to gain a full picture of consumers The frontiers and future of psychographic research

  • Hardcover
  • 266 pages
  • Beyond Mind Games The Marketing of Power of Psychographics
  • Rebecca Piirto
  • 27 May 2016
  • 9780936889085

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