Ebook ↠ Added Value PDF µ

Added Value This book is based upon the operating system of the company Added Value founded by the author and now one of the world's largest marketing and branding consultancies Brand growth top line demand led growth is the highest uality growth a business can generate It reuires a kind of marketing alchemy With the use of the five I's process Insight Ideas Innovation Impact and Investment Return and lots of real examples this alchemy is explained together with the author's thoughts on the stuff that gets in the way of it working This is a uniue approach with proven success

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