Graphic Design Rules PDF/EPUB Ô Graphic Design

Graphic Design Rules Just because you can doesn’t mean you should” is the kind of designer wisdom given past present and future Graphic Design Rules is full of essential knowledge and elaborations of this for junior level designer wannabes and specifically the self taught designer They may not know what the rules of type color or composition are and lean towards subjectivity in their own design POV Newbies often focus on looks or aesthetics over conceptual ideas which is what gives a design meaningful richness For others that haven’t learned to obsess about visual details it’s important to know why certain ways work better over another But how does one know the difference between innovation or a hot mess How can one break the rules if one doesn’t even know themThat's what this mentor in a book helps to articulate in a world where computers internet and digital tools are so accessible that everyone thinks they're a graphic designer but not everyone should be Key insights from experienced designers and educators Sean Adams Tony Seddon Peter Dawson John Foster offer clear conversational guidance relatable over conventional textbooks Broken into 6 categories each designer contributes rationale of essential Design Dos and Don’ts from typography layout color imagery to production and the vital Practice of Design” chapter Useful examples support solid design experimence against bad decisions with detrimental results or memorably expensive lessons It’s not hard for a seasoned pro to nod or smirk knowingly as they read this or give up too soon thinking they know it all As a refresher it wouldn’t hurt and there’s always something new to learnOnce a designer has understood and adopted these pearls of wisdom that they no longer need this guidebook then the authors' work will not have been in vain As a revised edition it begs two bits of design advice #1 Just because it was uoted years ago by a famous designer doesn’t mean it’s true now Massimo Vignelli’s 12 typeface limit doesn’t hold up any #2 Design thinking is a skill to be honed and worked upon often like a muscleso use it well use it often and use it with discernment P S Ironically for a book about Graphic Design Rules this is FULL of unfortunate hyphenation errors throughout—a cautionary rule highlighted on page 87 Good read for beginners ¼ is a manual for InDesign® though be warned The book might be too “obvious” for those who have been active in design field for many years but it is nicely written and very useful for those who are still in the beginning I personally found some very useful information in the last chapter some piece of advice on how to organise my everyday life to run things smoother and to have straight backbone Mostly a recognition that others have exactly the same issues and how to solve these situations It is a good book to start from It gives you a full picture of basic rules of graphic design I really recommend it Useful rules written in a mostly funny and entertaining wayEgCommentary If you're looking for a new colourway for your latest project there are lots of very useful resources out there in print and online where thousands of different colour combinations or schemes can be referenced and compared However there's another way of looking for colour combinations that will not only provide a real world view of how colours might combine but has been provided by the absolute experts of colour Look at art People have been experimenting with colour combinations for thousands of years and it's all out there for us to look at You can even gear your choice of art to the kind of project you're working on If you want an earthy combination of blacks and browns take a look at some cave paintings If you want rich and luxurious colours try something by Hans Holbein the Younger For bold bright combinations try Vincent van Gogh or some of Mark Rothko's work If you're not so much into painting but like graphic work look at Lichtenstein Mondrian or Warhol The colours are all there for the taking RS I considered this book a must read as a graphic designer just starting out While I was at uni I realised that there were a lot of unspoken often untaught rules about layout and typography that I just needed know It made me insecure and afraid to make mistakes making me afraid to start a new project incase I did something stupid but reading this book has helped me let go of the fear of making rookie mistakes and has set me free to be a lot creative as a personIt's kind of like the Proverbs of Graphic DesignAs I read I realised that many of the rules in this book were no brainers to me and boosted my confidence and other rules I ended up treating as handy tips Thinking to myself huh who knew that was a thing that could helpBut the foreword from Stephen G Bucher was especially helpful to me in learning that as much as we in graphic design make each other feel like there are right answers and really WRONG answers and non of us really know them The fear of them will never make us happy or content with our work Our work will never evolve if we stick to the rules religiously with no real reason to but the fear of making mistakesIt is good to abide by the rules for the sake of visual language and communication but obsessing over pixels as important and satisfying as it may feel in the moment can be tedious at the best of time and must be let go of if we want to be really creativeIn Bucher's confident words You can look at this book as a guide to avoiding rookie mistakes or you can be an ordinary bastard like me and see it as a list of 'Oh yeah We'll see about that' challengesI may be leaning to the 'Rookie Mistakes' perspective on the book but I enjoy the possibility of seeing the challenges in it too I really thoroughly enjoyed this book and read it from cover to cover I am a beginner and hence many of the concept were novel to me and beg further research all the reason to return to the book when I am a bit wiser and nod my head in understanding and agreement Still as it is it will allow one to make less rookie mistakes and not feel bad in client communication when your gut tells you to demand a good written brief yet you're unsure if it is indeed done that way and if the client will think you unprofessional or slow for doing so Why it wasn't a solid 5 stars was the book's proclivity to handle InDesign as the software of choice and some rules stemmed from function of said software And the fact that many rules from typography were rooted in bookmagazine layout design which is not such a freuent case I have skimmed through the whole book and plan on going through again with a fine tooth comb soon I hope this isn't premature but I'm calling this my Graphic Design Bible as I get deeper into the world of Graphic Design I don't know how it holds up for seasoned graphic designers perhaps it's all basics to them But I did Illustration at university and it's all new to me Some things are obvious than others but the precious esoteric tidbits like not letting a line end with the words it or is for example are like rare jewels to me and I find it all terribly interesting and helpful Ask any graphic designer the world over about their preferred approach to setting type choosing a colour or beginning a new layout and you will rarely get exactly the same answer twice Every creative has their own individual approach or importantly their own combinations of the thousands of techniues one can apply when planning a new design project But there are some dos and don'ts that always figure strongly in any heated debate about what one should or should not accept as the right way to create the best graphic design Packed with practical advice but presented in a light hearted fashion Graphic Design Rules is the perfect book for the ever growing group of non designers who want some graphic design guidance Another guide to Graphic Design; my latest interest Useful to a beginner but overall definitely one for an actual designer rather than the innocent by stander I happen to be Lots of great ideas but many of them especially in the typography section are too detailed for me But that's a failing of me rather than the book itself

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