Crafting White Paper 20 PDF/EPUB Ú Crafting White

Crafting White Paper 20 Today we live in a world of 'abbreviated information' We don't send long emails we opt for brief text messages or 'Tweets' via Twitter Unlike previous generations we have become a 'short attention' society unable to read detailed information for a substantial period of time before becoming distracted by events that reuire our immediate attention As we grow accustomed to short uick messaging methodologies our ability to read lengthy and detailed information such as white papers will decline To address this growing trend white paper information must change from an 'all text' medium to one that includes new elements that appeal to today's time and attention challenged business reader This book will help white paper marketers recognize this growing trend and incorporate a host of new white paper elements that engage the 'short attention' reader In doing so marketers can have a greater impact with their white papers enabling greater business marketing effectiveness

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